If you’ve ever wondered
why your best clients buy from you,
what makes your loyal fans keep coming back for more and
how you can find more like minded people…
this article shows you how knowing your niche can help you deepen your relationship with your best clients, and discover what you need to know to find more like them.
You’ll want to grab a pen and paper and take good notes because this is vital stuff!
Imagine this scenario…
1. You know your niche, you drill down into your relationship with a specific client, where you found him or her, how you got his or her attention, discovered his or her interests, hidden desires and how you got him or her to buy from you initially and over time. The more deeply you understand your client’s decision making process, his or her needs,wants, desires and problems, and the better you provide products and services your client wants, the more profit you will make.
2. Your existing clients do your marketing for you, because you satisfy their needs on a higher level and in return they give you testimonials and referrals so you attract more people like the clients you already have.
3. You tell your story to identify more deeply with your clients, build a deeper relationship and engage on an emotional level.
Sounds too simple?
I know how you feel, because I felt that way too until I created my marketing mastermind group and began to help my clients know your niche, get referrals and testimonials and tell your story.
Know Your Niche
You can identify your niche by looking at your existing client base in a new way, it’s called creating your “avatar”.
To create your “avatar” which is a bit like your ideal client, pick your best customers and imagine a single person with all their best qualities.
You can use these questions to create your avatar …
What is your ideal customer called ?
How do you get their attention?
How old are they ?
Are they male or female ?
What do they value ?
What are their interests, hobbies and passions ?
What are their needs, hopes and desires ?
What are their problems ?
What do you need to do to propel them to take action ?
Your clients give you great testimonials and referrals
Even though your clients may love what you do, they will often wait to be asked before giving a testimonial or referring a friend.
So, I recommend that you ask them …
You can use a simple template to get good testimonials.
Here’s one that I use …
Before I started working with … at … I was … (explain problem/pain or unfulfilled goal)
In the first session I was … (explain what worked and what was unique)
At the end of my work with … at … I was … (explain tangible results ; goal achieved, result achieved etc.).
For referrals I recommend a refer a friend form.
Tell your story
People love stories!
There is an old adage in sales, facts tell and stories sell.
Here’s how to create your story…
Start with the end point for your story, normally NOW, the result you guarantee to achieve for your client.
Choose a starting point for your story, normally it’s a significant turning point. A point of strong emotional impact, when you decided to set up your own business.
Now create the middle to your story – this is basically the story of your business, the journey that you went through to discover or create the process or product to achieve the results you guarantee to your clients.
Create a three sentence story, the first sentence is setup, the second sentence is develop your story, and the third is lessons learned and the result you guarantee to achieve .
Hope you enjoyed this article and you’re becoming more confident with the marketing aspects of your business.
And if you need help with any aspect of your marketing, we’re here to help. Take the first step by clicking the button below…