Imagine you consistently put your heart and soul into your work and produce the very best you are capable of and share your content on social media, who is out there waiting for you to organise, lead and empower to buy?
Because, with so many options in the market, people want to be led, and you’re a leader…
In fact, the way you create your movement and provide the opportunity for your tribe to communicate and share information and results creates vibrancy and immediacy, and…
Even though everyone loves to belong, it’s when your tribe is forward thinking and connected by a shared world-view, interests and goals …
and, maybe, you can change the world!
So, are you ready to reveal the heart and soul of your business and lead your tribe?
Because I’m ready to show you how…
In this article we’ll explore how to reveal your Soul, build your tribe, and what makes your movement vibrant and how you can use the best media to communicate with them, enable them to communicate with each other and become self-organising…
You’ll want to grab a pen and paper and take good notes because this is vital stuff!
Imagine this scenario…
1. You create an inventory of your strengths and weaknesses and make a video or webinar or pdf showing the lessons you learned, mistakes you made and how you developed your strengths into skills and worked on your weaknesses and publish on social media to identify with your tribe!
2. You discover your values and wrap them up in a story that resonates with your movement
3. You create a web page to capture contact details in return for the video or webinar or pdf and begin a conversation with your tribe on social media
Sounds too goods to be true?
I know how you feel, because I felt that way too until I figured out how to create a “Mirror of the Soul”.
Create a “Mirror of the Soul” which is simply an inventory of your Strengths and Weaknesses. Make a video or webinar or pdf showing the lessons you learned, mistakes you made and how you developed your strengths into skills and worked on your weaknesses, to identify with your tribe!
Step 1: Make an Inventory of Your Strengths and Weaknesses
What are you really good at?
On which topics do you have lots of information?
What is your passion?
On what topic do people come to you for advice and guidance?
What combination of skills and interests is unique to you?
Who shares your passion and interests and wants your skills?
Step 2: Remember the 1/3; 1/3; 1/3 Rule
As you “step up to the plate” or “put your head above the parapet”, you may well find that you get things thrown at you, (metaphorically speaking) and you will polarise opinions. A bit like marmite, you either love it or hate it!
One rule of thumb that you can use is the 1/3; 1/3; 1/3 rule which is that one third of the people will love what you have to say and become your “raving fans” one third of the people will hate what you have to say and one third will be ambivalent. So if some people don’t like what you have to say that’s a signal that you are starting to stand out from the crowd. Concentrate on your raving fans!
Step 3: Structure Your Information
Break your information down into steps or stages so that you can provide what you know to your audience in manageable chunks.
Step 4: Create authority in your chosen field.
Now comes the time to establish your perceived authority in your chosen field, market/micro-market/niche. You may choose to present or publish your information to your chosen market through a variety of different media, including books, presentations, video, audio, multimedia, blog, ezine articles. Initially you may seem to be in “broadcast mode” and it may seem a bit lonely. So, next, get interactive and…..
Step 5: Start a conversation with your audience in your chosen field
Now you can begin a conversation with the people in your chosen field to find out what they want to know and tailor your messages accordingly!
Discover your values and wrap them up in a story that resonates with your movement and share them in your marketing
Start to wonder
“what’s important in my business”
“how can I most easily add value to the lives of my best clients?”
“Where and how do I add value?”
This is the basis for your value proposition to form your movement.
Create a web page to capture contact details in return for the video or webinar or pdf and begin a conversation with your tribe
Step 1: Measure How Many Leads You Are Generating Now
Begin by measuring the number of leads that you are receiving into our business, without taking any additional action, and store it in a data base. You can use a simple form where you can gave each lead a reference number, identify the person who is interested and what they are interested in. This will give you a benchmark against which to measure. Leads may come into your business by a variety of means for example: through phone calls, by meeting people at networking events, through your web site, social media, by word of mouth or referrals. Make sure that you note them down.
Step 2: Use your video, webinar or pdf and an opt-in form on your web-site and in your offline marketing to get people to identify interest in your skills
Step 3: Centralise your data base
As you gather new contacts you may collect the information into a central database that enables you to keep it all together, so that it can be held and tracked and you will know how many leads you are receiving. You can also start to build up a picture of the patterns between your leads and customers so that you know who they are and what they do, what they like and dislike. For example you may find that they share common needs or wants.
Step 4: Ask the people who are on your database if they know anyone else who is interested in what you do
The best way to get more leads is to ask for them So, you can ask the those people who have already signed up and received information from you in step 2 if they know anyone else who may be interested.
Step 5: Measure the number of leads that you are receiving after implementing this strategy
Go back to your database and measure how many new leads you have acquired since you began using this strategy.
Check out this worksheet we’ve created in order to help you with your marketing…