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Deep down the AI rabbit hole

Small Business MarketingBy Graham Constantine July 3, 2025 Leave a comment

I was sceptical about learning AI for a long time until a chance email made me wonder. I read widely from Team Human by Doug Rushkoff, The Internet Con by Cory Doctorow through Laws of Form by G Spencer-Brown and the Mathematical Foundations of Quantum Mechanics by John Von Neumann to get a basic understanding…

Which Came First The Offer Or The Sale?

Small Business MarketingBy Graham Constantine January 7, 2025 Leave a comment

I learned from the Challenge with Ed Dale, at least 10 years ago, when I first started to explore the world of digital marketing, that there are key distinctions between marketing a product-led manufacturing business, typified by Henry Ford’s motor company and his famous quote, “Any color the customer wants, as long as it’s black”……