How to know your market When you are marketing your lifestyle business, one of the biggest challenges is to know your market. Stepping into the shoes of your ideal client can be hard, and it’s really not a good idea to market to yourself! I share some ideas in my latest video… Schedule Your Free…
How to create your digital marketing assets The assets in your business are the source of the value which you can convert into sales. While most businesses are very good at keeping track of tangible assets like premises, office furniture, computers etc., many find intangible assets like goodwill more challenging. And marketing is probably one…
How to market your lifestyle business I live in Brighton, home of the lifestyle business. The vast majority of businesses here are between 1 and 8 people working together, often collaboratively, in creative ventures. Living by the sea is great, but getting clients can be challenging, especially when you’re just getting started. So, how do…
How to create your digital marketing strategy If you are a small business owner and you want to talk to more warm leads who already know, like and trust you, influence, convert them to clients and start a relationship, it’s time to initiate your digital marketing strategy. Why is your Digital Marketing Strategy important? Before…
How to turn “one off” sales into repeat clients If you are putting most of your sales and marketing budget, time and effort into attracting new clients you may be missing out on a big source of additional profit. Because, if you ignore repeat purchases and higher price orders from your existing clients you may…
How to create a desirable, believable, realistic offer Many service businesses struggle to communicate the results they deliver to their clients in the context of a desirable, believable, realistic offer. This probably means that people who need your service don’t have the information they need to make an informed decision, they are missing out on…
How to market your small business to get more appointments Many service businesses rely on a free face to face appointment, consultation or discovery session to get new clients. This face to face time with your prospective client is very effective as an opportunity to demonstrate your skill, articulate the result only you can deliver…
Imagine your clients are “like-minded” people who share your values… what does that really mean? In this article we’ll explore how to Build Your Business With Conscience. Imagine this scenario… What if you could, in conscience, meet your clients’ needs on a higher level, sell them what they want, deliver what they need, attract people…
Imagine engineering your business to delight your clients, by over-delivering on your promise, building your tribe based on your growing reputation of delivering consistent results and creating mutual success. In this article we’ll explore how to Engineer Consistent Results. Imagine this scenario… What if you could predict the results you will achieve for your clients…
There’s real art and science in creating empathic marketing campaigns as though you are talking to your client face to face… Imagine you can step into their shoes and really feel their pain, see their footprints and the obstacles stopping them in their tracks, and speak to their emotions, because most decisions are made irrationally… In…