Marketing is a bit like baking a chocolate cake… If you were to take the recipes from 5 or 10 Michelin-starred chefs, throw all the ingredients from every recipe into a big mixing bowl, you would end up with a gooey mess that would most likely taste disgusting. Because each chef works out how the…
Are you like many business owners we meet who want to do everything all together, all at once? If your “wish list” include updating the website, SEO, paid ads, social media, email marketing, landing pages, building fancy automated systems to scale your business and add a “naught or two” onto your revenue while you sleep…
If you are a tech business or you sell Software As A Service and you get most of your business from “word of mouth” referrals, your business hasn’t yet reached a consistent level of sales and you’re not yet making a good profit – you probably need to take a good look at your sales…
LinkedIn is the best place to build relationships with other business owners. So if your business sells to other businesses (and not direct to consumers), your existing clients and prospective clients probably have a LinkedIn account. And a LinkedIn inbox tends to be much less congested than an email inbox, so it’s much more likely…
If you want to discover how to market your training, coaching, consulting or tech business you’ll enjoy this video… We’ve listened to what our clients have told us over the last few years and distilled down the strategies we developed into a StoryBrand video. Talk to us if you want to tell the story of…
Money, money, moneyMust be funnyIn the rich man’s worldMoney, money, moneyAlways sunnyIn the rich man’s world Abba How much money do you plan to pay out to attract new clients, how often do you intend to invest and what results do you aim to measure to make sure that you are spending your “hard-earned” cash…
Sariol Legal is a personal injury, cycling injury and worker’s compensation law firm in Santa Ana, California. Sariol use Infusionsoft as their CRM and marketing automation software. They wanted to improve the cost per lead and cost per acquisition for new cases from Facebook advertising and improve the structure, organisation and segmentation of their follow…
We created this digital marketing case study to showcase the results we achieved for and with Water Powered Technologies – an engineering company. WPT designs and manufactures ram pumps designed for the 21st century using zero energy hydraulic technology to store and utilise free water from a flowing water source with no fuel or electricity…
MailChimp is a good piece of software, and it enables you to send marketing emails to your list, easily… but, when we talk to our clients they are often unsure… what to send and how frequently to send it… and mostly they are perplexed by the lack of response… As though sending out a generic…
If you are a service business owner you face unique challenges in digital marketing for your business. Traditionally service businesses have served their clients locally, typically in a catchment area within a radius of up to 25 miles in every direction (challenging if your office is on the coast, where half of your prospective audience…