At its most basic, a CRM is a system to organise your sales and marketing around a customer record, which combines all the contact information for the client or prospective client with all of your notes, tasks, and activities on your relationship with them. Your CRM will typically include first name and last name, email…
Are you marketing your business using LinkedIn? It’s a great way to connect with other business owners in your target industry or location, and generate new leads for your business. And, with almost 800 million members worldwide, as of the start of 2022, LinkedIn has become the largest professional networking site in the world… So,…
Once you’ve sent out your connection requests and you start to get new 1st connections, it’s time to start a conversation on LinkedIn. We recommend that you have created your content plan so that you know what you want to communicate as a means of informing, educating, and maybe even entertaining your audience. Say what…
Every so often I see paid video ads on YouTube and Facebook exhorting coaches, trainers, and consultants to stop posting LinkedIn content because it doesn’t work. And, this puzzles me, because we get great results for our clients and for our business from content marketing on LinkedIn. But, I do know that if your posting…
Many coaches, trainers, and consultants that we work with are great at achieving results for their clients but struggle to acquire new clients, feel very confident when delivering their programmes, yet are very insecure when enrolling clients into their programmes, and even though they are highly qualified and skilled at delivering results, they hold back…
Marketing is a bit like baking a chocolate cake… If you were to take the recipes from 5 or 10 Michelin-starred chefs, throw all the ingredients from every recipe into a big mixing bowl, you would end up with a gooey mess that would most likely taste disgusting. Because each chef works out how the…
Are you like many business owners we meet who want to do everything all together, all at once? If your “wish list” include updating the website, SEO, paid ads, social media, email marketing, landing pages, building fancy automated systems to scale your business and add a “naught or two” onto your revenue while you sleep…
If you are a tech business or you sell Software As A Service and you get most of your business from “word of mouth” referrals, your business hasn’t yet reached a consistent level of sales and you’re not yet making a good profit – you probably need to take a good look at your sales…
LinkedIn is the best place to build relationships with other business owners. So if your business sells to other businesses (and not direct to consumers), your existing clients and prospective clients probably have a LinkedIn account. And a LinkedIn inbox is different from an email inbox. It’s like you have a personal inbox with the…
If you want to discover how to market your training, coaching, consulting or tech business you’ll enjoy this video… We’ve listened to what our clients have told us over the last few years and distilled down the strategies we developed into a StoryBrand video. Talk to us if you want to tell the story of…