I was sceptical about learning AI for a long time until a chance email made me wonder. I read widely from Team Human by Doug Rushkoff, The Internet Con by Cory Doctorow through Laws of Form by G Spencer-Brown and the Mathematical Foundations of Quantum Mechanics by John Von Neumann to get a basic understanding…
I learned from the Challenge with Ed Dale, at least 10 years ago, when I first started to explore the world of digital marketing, that there are key distinctions between marketing a product-led manufacturing business, typified by Henry Ford’s motor company and his famous quote, “Any color the customer wants, as long as it’s black”……
3 Business Lessons From Skateboarding. Our environment often greatly impacts who we are. Often, the things that we love doing help us become who we are. They contribute to the development of our different skills and views. One of the things I have loved for a long time is skateboarding. I started at 8 years…
Who are Insight38? Insight38 is an Australian data, reporting and automation business, created in 2020 to bring enterprise-grade data capability to market at an acceptable price. Their founders spent many years working with large datasets in corporates in a range of industries. The experience of these environments, projects, processes, successes, challenges, frustrations and many hours…
“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Amazon CEO In the digital world, your brand is increasingly where your audience and prospective client’s first impression of you is formed. Your brand is now akin to a digital handshake and needs to communicate who you are, what…
How do you build relationship and market your business with email? In the “good old days” it was all about building a big list. Now, particularly for a service business with potentially global reach, it’s much more about quality than quantity. And emailing to a timeframe that works for the recipient makes a big difference.…
At its most basic, a CRM is a system to organise your sales and marketing around a customer record, which combines all the contact information for the client or prospective client with all of your notes, tasks, and activities on your relationship with them. Your CRM will typically include first name and last name, email…
Want to market your business using LinkedIn? It’s a great way to connect with other business owners in your target industry or location, and generate new leads for your business. And, with almost 800 million members worldwide, as of the start of 2022, LinkedIn has become the largest professional networking site in the world… So,…
Once you’ve sent out your connection requests and you start to get new 1st connections, it’s time to start a conversation on LinkedIn. We recommend that you have created your content plan so that you know what you want to communicate as a means of informing, educating, and maybe even entertaining your audience. Say what…
Every so often I see paid video ads on YouTube and Facebook exhorting coaches, trainers, and consultants to stop posting LinkedIn content because it doesn’t work. And, this puzzles me, because we get great results for our clients and for our business from content marketing on LinkedIn. But, I do know that if your posting…