Who are Insight38?
Insight38 is an Australian data, reporting and automation business, created in 2020 to bring enterprise-grade data capability to market at an acceptable price. Their founders spent many years working with large datasets in corporates in a range of industries. The experience of these environments, projects, processes, successes, challenges, frustrations and many hours of conversations with business and technology people helped inform everything they do at Insight38.
Insight38 aims to work closely with their clients, such that clients feel they are an extension of their own team. They provide Business Insights and use data to measure business performance, drive change and achieve competitive advantage.
The Opportunity
Insight38 are setting up a new business in the UK and want to build an audience to test the market and see what opportunities may be in the UK. We recommended a LinkedIn Lead Generation Campaign as their offering is predominantly B2B.
The Test Hypothesis
Generate 100 connection requests/week, with a baseline of 10% connection rate. Nurture with content – article, case study, survey, scaling question, leading to the first appointment in 6 to 8 weeks, 10 appointments in 4 months, 1st new client based on a 20% conversion rate in 3 months, and 1 more by the end of 4 months.
The Test Audiences
Audience 1: Geography: London Area Industry: Retail. Headcount: 51-200, 201-500, 501-1,000 Job Title: Director of Operations, Chief Operating Officer, Vice President Operations, Head of Operations,
Audience 2: Geography: London Area Industry: Retail. Headcount: 51-200, 201-500, 501-1,000 Job Title: Chief Financial Officer, Vice President Finance, Head of Finance, Director of Finance and accounting, Director of Finance and Operations, Director of Finance and Administration, Financial Director.
Audience 3: Geography: London Area Industry: Retail. Headcount: 51-200, 201-500, 501-1,000 Job Title: Director of Operations, Chief Operating Officer, Vice President Operations, Head of Operations, Operations Manager.
Audience 4: Geography: Midlands and North Industry: Retail. Headcount: 51-200, 201-500, 501-1,000 Job Title: Chief Financial Officer, Vice President Finance, Head of Finance, Director of Finance and accounting, Director of Finance and Operations, Director of Finance and Administration, Financial Director, Operations Manager.
Audience 5: Geography: United Kingdom. Industry: Retail. Headcount: 51-200, 201-500, 501-1,000 Job Title: Chief Financial Officer, Vice President Finance, Head of Finance, Director of Finance and accounting, Director of Finance and Operations, Director of Finance and Administration, Financial Director, Operations Manager.
Audience 6: Geography: United Kingdom. Industry: Retail. Headcount: 11-50, 51-200. Job Title: Ecommerce Manager, Head of Ecommerce.
Audience 7: British Business Show Geography: London and Home Counties Account List: Business Show Exhibitors. Job Title: Sales Manager, Chief Executive Officer, Managing Director, Marketing Manager, Sales Director, Sales Executive.
Audience 8: Geography: United Kingdom Industry: Renewable Energy Semiconductors Headcount: 1-10, 11-50, 51-200, 201-500. Job Title: Chief Executive Officer, Chief Technology Officer, Chief Information Officer.
Audience 9: Geography: London Area Industry: Software Development, IT Custom Software Development, Data Security Software Products, Embedded Software Products, Mobile Computing Software Products Headcount: 11-50, 51-200. Job Title: Founder, Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Technology Officer, Chief Marketing Officer, Owner, Managing Director.
The Test Copy
Connection Copy Retail Ops – Hi [NAME], If you’re… Struggling with data spread over multiple systems, Spending hours (or days) pulling reports, Running short-term, costly projects with data consultants, You may be missing the hidden value in timely, accurate data. Let’s connect and I’ll share how we can help
Connection Copy Retail Finance – Hi [NAME], If you’re… Struggling with data spread over multiple systems, Spending hours (or days) pulling reports, Running short-term, costly projects with data consultants, the lack of timely, accurate data may be costing you money. Let’s connect and I’ll share how we can help Best, Ricky
Great British Business Show Exhibitor Connection Copy Hi {NAME}, How are you? I noticed that you are exhibiting at the Great British Business Show at the ExCeL in November. So are we! Looking forward to it. Let’s connect here and see how we can collaborate to maximise the opportunity of 2 days at the show. Best, Ricky
Connection Copy Energy Efficiency – Hi [NAME], Chances are… You’re an innovative thinker, which attracts you to energy efficiency, You want to find better ways to do things, You need to allocate your precious resources well, We can help you extract value from your data Let’s connect and I’ll share how we can help Best, Ricky
Connection Copy Software/Tech/SAaS – Hi [NAME], If you’re… Struggling with data spread over multiple systems, Spending too much time pulling reports, Running short-term, costly projects with data consultants, You may be missing the hidden value in timely, accurate data. Let’s connect and I’ll share how we can help Best, Ricky
The Results
Connection Requests Sent: 3227
New 1st Connections: 443 (13.7%)
Conversations: 103 (23%) Leads: 9 (9%)
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