Imagine your clients are “like-minded” people who share your values… what does that really mean? In this article we’ll explore how to Build Your Business With Conscience.
Imagine this scenario…
What if you could, in conscience, meet your clients’ needs on a higher level, sell them what they want, deliver what they need, attract people who resonate with you and share your values, and create more margin and profit for everyone?
You’ll want to grab a pen and paper and take good notes because this is vital stuff!
Here’s how you can Build Your Business With Conscience.
Identify Why You Are In Business
Identify Who You Love To Serve
Identify What’s Important To You And To Your Best Clients
Develop Your Relationship With Your Clients In A Deeper And More Meaningful Way
Let Your Conscience Guide You
Sounds too goods to be true?
Know how you feel, because I felt that way too until I figured out the keys to “Build Your Business With Conscience”.
What I’m about to share with you is an overview of the exact same system I’m using to run my own Business!
Here’s the strategy …
Step 1: Identify Why You Are In Business
Answer the simple question, why am I in business ?
You will make your life more simple and less complex, and discover what truly motivates you.
Making profit is important, but beyond a certain amount, I have heard £100,000 a year mentioned, money ceases to be the prime motivator.
Making a difference or making a contribution seems to become more important.
Step 2: Identify Who You Love To Serve
Start to focus on the clients whose needs you can serve on a higher level.
Make a list of your current clients you really love doing business with …
the clients who are more like friends, who you can hang out with and enjoy their company, the ones you actually like to spend time with.
Choose one of these clients, a specific individual.
Go deeper and figure out, what do you share with this client ?
What is truly important to him (or her) and why is it that you like about doing business with each individual client?
Step 3: Identify Common Ground
What values do you share with this client?
Step 4: Develop Your Relationship With Your Clients In A Deeper And More Meaningful Way
Start from the common ground, then go deeper to discover your client’s motivations, why is he or she in business, what does he or she want to contribute, and really make a difference, then meet these higher values and offer what your client really needs (which may well be different to what he or she superficially says she wants).
Step 5: Let Your Conscience Guide You
Now, tune into your values before you sell or market to your clients, and speak from the heart.
When you let your conscience guide you, you will simply Make it happen and Get the job done!
And if you’re ready to make the next step…