Digital Freelance Case Study - Crowd, Capture, and Conversion

Sariol Legal is a personal injury, cycling injury and worker’s compensation law firm in Santa Ana, California. Sariol use Infusionsoft as their CRM and marketing automation software. They wanted to improve the cost per lead and cost per acquisition for new cases from Facebook advertising and improve the structure, organisation and segmentation of their follow up marketing campaigns to ensure that new leads are followed up within an hour to increase conversion into cases. We started by measuring their marketing by numbers to create a baseline of current marketing performance.

Step 1 : The Goal

The conclusion of our analysis and discussion with the client was we suggested our Crowd, Capture and Conversion packages as the best place to focus.

We agreed a goal to reduce cost per lead to $50/lead and improve conversion by better, more consistent follow-up.

Step 2: The Strategy

We created new campaigns in Infusionsoft using Plus This to send SMS messages to the prospective client and the Sariol Legal Team and segmented using tags to ensure that each prospect was called consistently until they were spoken to and qualified in or out.

We tested 4 approaches, 16 different creatives and 3 different audiences on Facebook to find the ads which converted at the target cost per lead and ran Google Ads. The audience was Spanish speaking so we translated the copy into Spanish.