Sariol Legal is a personal injury, cycling injury and worker’s compensation law firm in Santa Ana, California. Sariol
Step 1 : The Goal
The conclusion of our analysis and discussion with the client was we suggested our Crowd, Capture and Conversion packages as the best place to focus.
We agreed a goal to reduce cost per lead to $50/lead and improve conversion by better, more consistent follow-up.
Step 2: The Strategy
We created new campaigns in Infusionsoft using Plus This to send SMS messages to the prospective client and the Sariol Legal Team and segmented using tags to ensure that each prospect was called consistently until they were spoken to and qualified in or out.
We tested 4 approaches, 16 different creatives and 3 different audiences on Facebook to find the ads which converted at the target cost per lead and ran Google Ads. The audience was Spanish speaking so we translated the copy into Spanish.
Step 3: The Results
767 leads were generated in 6 months, target cost per lead was consistently achieved and improved and conversions increased.
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