MailChimp is a good piece of software, and it enables you to send marketing emails to your list, easily…
but, when we talk to our clients they are often unsure…
what to send and how frequently to send it…
and mostly they are perplexed by the lack of response…
As though sending out a generic newsletter or an offer of the day/week/month is going to set the world alight.
So, if you’re mystified by MailChimp…
and despite investing in creating new content and sending out email newsletters every month…
you’re not getting the response you hoped for…
and you can’t figure out why…
but your open rates and click-through rates tell a sad story…
and people you meet are telling you that GDPR and data overload mean that email marketing is dead…
don’t worry…
you are not alone…
and there is definitely hope!
Sound too good to be true?
I used to feel that too until we tested lots of different email marketing strategies on our own list of contacts and for many of our clients (If you have been on our marketing list you have probably experienced some of the different strategies…)
and after months of split testing different approaches, we found …
a way to refine the variants down into a proven structure and 3 simple strategies which are straightforward to implement and which increase open rates and click-through rates (key steps to increase conversions).
You can use this structure and these strategies today to get more response from your contacts in MailChimp.
Curious to know what they are?
