Some businesses pursue market share and revenue without any focus on cost control…
but…
there’s an old saying in business…
turnover is vanity, profit is sanity, but cash is king…
and both profit and cash flow depend heavily on controlling your costs in every step of your sales funnel…
that’s why I made this new video…
Controlling your costs starts with baselining the performance of your current marketing and sales processes (even if you think you don’t have any) and your cost per impression, cost per lead and cost per conversion so that you can start to “fine tune” and “scale up”, your business…
