When it’s time for your prospect to take a leap of faith and jump over that gaping chasm into your waiting arms to become your client…
what is going on in his or her mind…
what conversation is he or she having?
Well, there’s definitely a degree of risk and probably a pinch of skepticism…
and you want to reassure your prospect that he or she is in safe hands…
but, how do you do that?
Well, that’s where cash value comes in…
but, what is cash value…
and how do you increase it?
watch the video to discover more…
Identifying and improving your cash value starts with baselining the performance of your current marketing and sales processes (even if you think you don’t have any) so that you can start to “fine tune” and “scale up”, your business…
