Some businesses pursue market share and revenue without any focus on cost control… but… there’s an old saying in business… turnover is vanity, profit is sanity, but cash is king… and both profit and cash flow depend heavily on controlling your costs in every step of your sales funnel… that’s why I made this new…
There’s an old story about the salesman who comes rushing into a business chasing a tiger… He turns to the operations director who asks what he is doing… You take care of that tiger… I’m off to catch another one, replies the “hunter” salesman. And the thrill of the chase in pursuing new business is…
When it’s time for your prospect to take a leap of faith and jump over that gaping chasm into your waiting arms to become your client… what is going on in his or her mind… what conversation is he or she having? Well, there’s definitely a degree of risk and probably a pinch of skepticism… and…