MailChimp is a good piece of software, and it enables you to send marketing emails to your list, easily… but, when we talk to our clients they are often unsure… what to send and how frequently to send it… and mostly they are perplexed by the lack of response… As though sending out a generic…
If you are a service business owner you face unique challenges in digital marketing for your business. Traditionally service businesses have served their clients locally, typically in a catchment area within a radius of up to 25 miles in every direction (challenging if your office is on the coast, where half of your prospective audience…
The pace of business success seems to get faster and faster, and if you’re not running to keep up you’re probably being left behind or about to be overtaken, and it’s a marathon, not a sprint. Need guidance to help build your marketing endurance? In this new video, I show you how we can help…
Are you looking to build your business more rapidly with a product launch? Running a product or service or even a business launch can be a great way to build excitement and momentum and accelerate your progress! The steps are a bit more complex and require substantially more co-ordination and orchestration than a simple marketing…
Some businesses pursue market share and revenue without any focus on cost control… but… there’s an old saying in business… turnover is vanity, profit is sanity, but cash is king… and both profit and cash flow depend heavily on controlling your costs in every step of your sales funnel… that’s why I made this new…
There’s an old story about the salesman who comes rushing into a business chasing a tiger… He turns to the operations director who asks what he is doing… You take care of that tiger… I’m off to catch another one, replies the “hunter” salesman. And the thrill of the chase in pursuing new business is…
When it’s time for your prospect to take a leap of faith and jump over that gaping chasm into your waiting arms to become your client… what is going on in his or her mind… what conversation is he or she having? Well, there’s definitely a degree of risk and probably a pinch of skepticism… and…
Do you have a sales process (often called a sales funnel) to generate conversions predictably, repeatably and consistently in your business? If you are planning to “fine tune” and scale up your business first make sure you have a way of measuring your sales process, second know how many leads you need to generate the number…
Want to see why building your list is so important for your business? I remember back in the 1970’s, for me and many of my friends there was a simple choice… The local youth clubs had a policy of playing 3 punk records, at which point the punks would get up and pogo wildly… followed…
Your Crowd is made up of people who don’t know you even exist, yet… they need your product or service to help them solve a problem, or fulfill a desire, but… first, you need to seek them out and engage in a conversation… We call this “Building your crowd”… and, we show you why it’s important…