How to market your business with a webinar
Most training, coaching, consulting and tech businesses have a plethora of educational and informational content, which can be packaged into presentations and to market your business with a webinar.
Step 1: Preparing To Market Your Business With A Webinar
For a longer webinar we recommend using a slide presentation, as maintaining engagement face to camera can be challenging, and attention spans are getting noticeably shorter.
All you need is Powerpoint, Keynote or Canva, which is the “new kid on the block” and a bit of creativity.
We recommend one slide for every minute of your presentation, interesting vibrant images and copy that conveys the idea that you wish to convey.
Step 2: Filling Your Webinar
And to get “bums on seats” for your webinar, particularly if your service is mainly B2B we recommend building an audience, creating an event and sending out your invitations on LinkedIn.
We use 4 strategies…
- LinkedIn Ads.
- LinkedIn Direct Messages.
- LinkedIn Manual Invites
- LinkedIn Posts
And set up the webinar as a LinkedIn event, which is working really well at the moment, and means that people can sign up without leaving the familiar LinkedIn environment.
And you can download the email addresses into your CRM to nurture the people who have registered to attend the webinar.
Step 3: Delivering Your Presentation
To deliver the webinar we find that Zoom is really effective, and most people are now familiar with Zoom meetings and signing in to Zoom.
Even though you can make your webinar evergreen by recording it, we recommend starting with a live event.
Step 4: Turning Your Webinar Recording Into A Lead Magnet
It’s easy to record your webinar on Zoom, and with a little bit of editing, uploading the video to YouTube and creating a landing page to sign up to watch it, you have a very effective lead magnet.
Step 5: Following Up on Your Webinar
We recommend a follow up email campaign to nurture the people who attended (and registered but did not attend) into the next step of your sales process.
Ready to market your business with a webinar?
Give me a call on 07564 838012 if you need help with setup, content planning or delivery…
or schedule a time in my Google calendar for a chat…
