How to market your small business to get more appointments
Many service businesses rely on a free face to face appointment, consultation or discovery session to get new clients. This face to face time with your prospective client is very effective as an opportunity to demonstrate your skill, articulate the result only you can deliver and make your pitch. You are in your element, doing what you do best, and your conversion rate is probably very high. This means when you get 10 appointments you will probably get between 1 and 5 new clients (or more if you’re really good).
So, for many small business owners, one of the biggest challenges is getting in front of more potential clients, and that means more appointments.
So, imagine you have a repeatable step-by-step marketing process to get more appointments every week (that doesn’t rely solely on word of mouth).
Sounds too good to be true ?
I used to feel that too…
Until I implemented this strategy for a wedding destination company in Australia, and she increased her conversion rate from around 5% to around 60% using “an appointment booking system which has revolutionised the way we handle our enquirers.”
Here’s how the appointment booking system works…
Step 1: Create a simple survey on your web site to ask 1 to 3 simple questions to specify what your prospective client wants.
Step 2: Create a form on your website to persuade your prospective client to provide their contact information so that you can get in touch.
Step 3: Create an email campaign of 3 to 5 emails to provide more information on the subjects requested in the response to the simple survey in step 1.
Step 4: Include a link in the emails to an appointment scheduling software.
Step 4.1: Choose Timetrade or Schedule Once.
Step 4.2: Create a half hour or one hour appointment and a welcome page in the scheduling software.
Step 4.3: Link the scheduling software to your online calendar (Google calendar, Apple calender or Outlook.
Step 4.4: Make slots available for your prospective client to book.
This step enables your prospect to book a slot in your diary directly and is much more effective than outbound calling.I tend to use Skype, phone and face to face appointments.
Step 4.5: Setup a welcome email in the scheduling software and setup an email to notify you of the appointment.
Step 5: Attend the appointment and start the process of converting your prospect to a client.
Now for the really detailed implementation – what do you think your business would look like if you actually did this stuff?
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