Imagine engineering your business to delight your clients, by over-delivering on your promise, building your tribe based on your growing reputation of delivering consistent results and creating mutual success.
In this article we’ll explore how to Engineer Consistent Results.
Imagine this scenario…
What if you could predict the results you will achieve for your clients in advance, and give your guarantee, based on actual data?
You’ll want to grab a pen and paper and take good notes because this is vital stuff!
Here’s how you can Engineer Consistent Results…
1. You start with a baseline and create a KPI Dashboard and set a target improvement.
2. You use a consistent process, modelled from the best of the best.
3. You measure results on your KPI Dashboard, every day, week, month, three months, compare with your baseline and see trends and improvements.
4. You communicate your progress from your baseline results towards the improvement target to your clients
5. Your clients hire you more than once because they appreciate you for the improvement you have achieved.
Sounds too goods to be true?
Know how you feel, because I felt that way too until I figured out the key to doing it every day, planning and implementing consistently and tracking results, it’s called your “Success Engineering Process”.
What I’m about to share with you is an overview of the exact same system I’m using as the Biz Coach!
Here’s the strategy …
You start with a baseline and create a KPI Dashboard and set a target for improvement.
I began creating my KPI dashboard on June 1st 2014, measuring new leads, active clients, proposals, new initial clients in the preceding month, lost clients in the preceding month, and turnover for the preceding month, and set targets for improvement.
You use a consistent process, modelled from the best of the best, adapted and applied to your unique business to improve your results.
I use a tried and tested 90 day planning process, modelled from Ed Dale’s 90 Day Challenge, and adapted to my unique way of working.
I use the One Big Thing Model, modelled on Michael Neill’s Impossible Goal project, and changed to add in “Love”, as in the One Big Thing You “Love” To Do Today Is…
I use tried and tested processes to write my email copy and blog posts, modelled from John Carlton and Frank Kern, adding in my unique voice and style.
I tested my process with my Mastermind Group, modelled from the lessons I learned from being in Dan Bradbury’s Mastermind Group, adapted to the Brighton market and my unique and special mastermind group.
I use my own SPICE (Soul , Purpose, Create, Inspire, Engineer) model to give the whole process meaning, express my Soul, measure results and continually evolve and improve.
You measure results on your KPI Dashboard, every day, week, month, three months, compare with your baseline, add new measurements, see trends and improvements.
I measure new leads, proposals, skype/phone appointments, conversions, new initial clients, upsells, retainer invoiced, emails sent last 30 days, unique opens, clicks, optins, optouts, complaints, compliments, new contacts, total contacts. I will be sharing my results in the next blog post.
You communicate your progress from your baseline results towards the improvement target to your clients.
These articles are my way of communicating my progress. I hope you will test the model and adapt and apply it to prove that it works for you in your unique context.
Your clients hire you more than once because they appreciate you for the improvement you have achieved.
I have started measuring how long my clients continue to hire me and use my services. I will be sharing the results in my next blog post.
Can you do me a favour?
This article completes the distillation of the SPICE model which forms the foundation of my long-awaited Ethical Marketer’s Guide.
I will be releasing it on Kindle in early October.
Before I do, I want to make sure I answer all your questions on the SPICE model in my book.
So, can you help me out?
You can ask your questions here (and get a little more detail on the Ethical Marketer’s Guide) at this link:
