Sariol Legal is a personal injury, cycling injury and worker’s compensation law firm in Santa Ana, California. Sariol use Infusionsoft as their CRM and marketing automation software. They wanted to improve the cost per lead and cost per acquisition for new cases from Facebook advertising and improve the structure, organisation and segmentation of their follow…
We created this digital marketing case study to showcase the results we achieved for and with Water Powered Technologies – an engineering company. WPT designs and manufactures ram pumps designed for the 21st century using zero energy hydraulic technology to store and utilise free water from a flowing water source with no fuel or electricity…
MailChimp is a good piece of software, and it enables you to send marketing emails to your list, easily… but, when we talk to our clients they are often unsure… what to send and how frequently to send it… and mostly they are perplexed by the lack of response… As though sending out a generic…
If you are a service business owner you face unique challenges in digital marketing for your business. Traditionally service businesses have served their clients locally, typically in a catchment area within a radius of up to 25 miles in every direction (challenging if your office is on the coast, where half of your prospective audience…
The pace of business success seems to get faster and faster, and if you’re not running to keep up you’re probably being left behind or about to be overtaken, and it’s a marathon, not a sprint. Need guidance to help build your marketing endurance? In this new video, I show you how we can help…
How to market your business with a product launch Are you looking to build your business more rapidly with a product launch? Running a product or service or even a business launch can be a great way to build excitement and momentum and accelerate your progress! The steps are a bit more complex and require…
Some businesses pursue market share and revenue without any focus on cost control… but… there’s an old saying in business… turnover is vanity, profit is sanity, but cash is king… and both profit and cash flow depend heavily on controlling your costs in every step of your sales funnel… that’s why I made this new…
There’s an old story about the salesman who comes rushing into a business chasing a tiger… He turns to the operations director who asks what he is doing… You take care of that tiger… I’m off to catch another one, replies the “hunter” salesman. And the thrill of the chase in pursuing new business is…
When it’s time for your prospect to take a leap of faith and jump over that gaping chasm into your waiting arms to become your client… what is going on in his or her mind… what conversation is he or she having? Well, there’s definitely a degree of risk and probably a pinch of skepticism… and…
Do you have a sales process (often called a sales funnel) to generate conversions predictably, repeatably and consistently in your business? If you are planning to “fine tune” and scale up your business first make sure you have a way of measuring your sales process, second know how many leads you need to generate the number…