How to create a desirable, believable, realistic offer

How to create a desirable, believable, realistic offer Many service businesses struggle to communicate the results they deliver to their clients in the context of a desirable, believable, realistic offer. This probably means that people who need your service don’t have the information they need to make an informed decision, they are missing out on…

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How to market your small business to get more appointments, more consistently

How to market your small business to get more appointments Many service businesses rely on a free face to face appointment, consultation or discovery session to get new clients. This face to face time with your prospective client is very effective as an opportunity to demonstrate your skill, articulate the result only you can deliver…

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Build Your Business With Conscience?

Imagine your clients are “like-minded” people who share your values… what does that really mean? In this article we’ll explore how to  Build Your Business With Conscience. Imagine this scenario… What if you could, in conscience, meet your clients’ needs on a higher level, sell them what they want, deliver what they need, attract people who resonate…

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Engineer Your Business For Consistency?

Imagine engineering your business to delight your clients, by over-delivering on your promise, building your tribe based on your growing reputation of delivering consistent results and creating mutual success. In this article we’ll explore how to  Engineer Consistent Results. Imagine this scenario… What if you could predict the results you will achieve for your clients…

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This Mysterious Element Enables You To Make Money Doing What You Love

There’s real art and science in creating empathic marketing campaigns as though you are talking to your client face to face… Imagine you can step into their shoes and really feel their pain, see their footprints and the obstacles stopping them in their tracks, and speak to their emotions, because most decisions are made irrationally… In…

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